As a dad with kids ages 7 and 9, I have really enjoyed shooting family lifestyle and tourism campaigns over the years — and this project was especially fun as our daughter Annabelle was chosen for the casting! I also love spending time in Snowmass, Colorado and capturing all the winter magic this place has to offer. It truly is a winter wonderland for all kinds of activities and interests, but especially skiing!
Below is a collection of additional winter campaign images. Shooting these kinds of campaigns is a favorite gig of mine. Not only are you as the photographer tasked with capturing the essence of a place, but you often also get to work with really interesting talent like famous Hollywood actor Josh Duhamel who I worked with on a campaign for North Dakota. You can find details on that campaign as well as the process of that kind of work here.
I especially enjoy creating these campaigns in the mountains of my backyard and images from previous campaigns have been featured in a variety of publications including Ski Magazine, Elevation Outdoors and more. See images from previous campaigns here.