The Modern-day Cowboy in This Photograph Relies on His Horse, His Truck and His Rope to Move Steers into a Holding Pen. Professional Director Stableford Captures More Iconic Western Images.

Wrangler jeans works with sponsored athletes on the rodeo circuit to promote their brand. But when Tyler Stableford decided to work on their national ad campaign, he highlighted the need for authentic, every day cowboy images like the one pictured here.