Craft. Handmade. Real. So begins the commercial we created with Boulder ad agency Grenadier. And so is the farm-to-bottle vodka process we captured over the course of a few sunny harvest days last fall for Woody Creek Distillers.

It’s rare to find a company like Woody Creek Distillers with so much love for their craft. It’s even more rare to see potatoes picked by hand on the founder’s family farm, just down the road from the distillery. Or to see the COO tasting Woody Creek Vodka alongside the distiller.

Yet, that’s what it is like at Woody Creek Distillers—they are the real deal. Their passion comes through in every bottle of Woody Creek Vodka. Stationed in the iconic Rocky Mountains in Colorado’s Roaring Fork Valley, the distillery celebrates the simple practice of growing potatoes to create incredible vodka. In order to capture the essence of this process, we took advantage of soft fall light on the farm, as well as intimate shots in the distillery itself. The shooting process allowed us an detailed glimpse into the passion behind the product. We’re proud to have created a commercial that does the product, and the people behind it, justice.

It was the highlight of our season to direct and shoot a commercial celebrating this truly unique and award-winning vodka. Check out the video below and pick up a bottle at your local liquor store!