“Change is afoot in commercial photography. Depending on how one chooses to see it, the convergence of stills and video is either a new opportunity or a sign of the coming apocalypse. Photographer Tyler Stableford has chosen to embrace the change. It’s energizing his creativity and reinventing his business.” – Digital Photo Pro

So begins William Sawalich’s article in Digital Photo Pro about our transition from stills to video and shooting a national television brand campaign for Cabela’s. Our transition truly has energized our creativity- working in collaboration with creative directors and high level thinkers has forced us to up our game. The result has been an incredible two year collaboration with Cabela’s.

Stay tuned for the It’s In Your Nature Anthem Part II. We shot over the course of five weeks this Fall in some of the most stunning locations across the United States. In a similar vein as last year, we were aiming to evoke the feeling of being in nature. The result? Well, we’ll just have to wait until the new year to see!

Read the full article here.