Shooting The 2010 SmartWool Campaign

January 4th, 2010

I was excited to work with SmartWool this fall for their 2010 campaign featuring their latest garments (I’ve never seen models so excited about their clothing during a shoot — this stuff was an instant hit). Our first setup in Aspen was an early morning ski conditioning class; the models really shined in this high-energy workout scene and we got some great images. We finished off with a beautiful country road scene in Old Snowmass. Garett Mariano of SmartWool brought his great art direction and enthusiasm to the project; I am excited to be working with him again this winter in Aspen for their upcoming skiing campaign.

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